Facing increasing and unpredictable energy costs, buildings capable of significantly reducing energy consumption have become increasingly attractive to those in the market for real estate. The increased public awareness and concern for the environment, coupled with an increasing consumer demand for the cost savings generated by energy efficient buildings, have operated to propel the green movement into the real estate industry in the form of green buildings.

There are many benefits associated with constructing, retro-fitting, and occupying green buildings, beyond those involving the environment. Studies show that buildings certified by Leadership in Energy and Environmental Design (LEED), an internationally recognized green building certification system, have an almost four percent higher occupancy rate, as well as increased retention rates. Such buildings may also experience an almost 10 percent decrease in operating expenses, and a similar increase in building value. Subsidies, incentives, and tax credits may also be counted as potential benefits associated with green buildings.

All of these benefits have operated to grow the green building industry despite the otherwise underperforming real estate market. According to one study, construction of green office space has increased by approximately 25 percent over the past decade, with significant continued growth predicted for the near future. Moreover, according to the U.S Green Building Council, green building construction is expected to reach $60 billion, with approximately 10 percent of new commercial construction starts expected to be green. These numbers confirm that building green has become, and is predicted to remain, big business.

Given the increasing popularity and value of green construction, the insurance industry has entered the field by developing policy endorsements geared specifically toward green properties. These policies recognize that green buildings contain unique features, in the form of materials and designs, which are typically more expensive than those found in traditional buildings. Thus, in the event of a covered loss, a typical insurance policy may not cover the extra expense and procedures ordinarily associated with green buildings. That is why it is important to understand the manner in which insurance companies are catering to those property owners seeking to become, or remain, green.

Given the relative novelty of insuring green buildings, many companies are routinely adjusting their products to accommodate this developing industry. Nevertheless, there are a few commonalities among the varying products in terms of coverages, including: